Marketing Department
--BLASE Leuven--
Do you have a passion for storytelling and brand building? Are you excited about the idea of joining the Marketing department at BLASE? As a Marketing lead, you will be the creative voice of our organization, responsible for developing and executing our overall communication strategy.
In this role, you will manage our social media platforms, design engaging visual content, and ensure a consistent BLASE brand identity across all channels. You will work at the heart of the organization, collaborating closely with every department to promote their initiatives and maximize our reach.
Apply here
Key responsibilities
- Develop and execute the overall marketing and communication strategy of BLASE.
- Create and design visual content for social media and promotional materials.
- Manage BLASE’s social media platforms and ensure consistent, engaging communication.
- Maintain and strengthen a consistent BLASE brand identity across all communication channels.
- Collaborate with other departments to effectively promote their events and initiatives.
- Plan and coordinate the marketing calendar to support events, initiatives, and recruitment periods.
- Monitor engagement and campaign performance to continuously improve communication and reach.
What we look for
- Creative and adaptable: able to translate ideas and events into engaging visual content while remaining flexible when priorities or plans change.
- Strategic mindset: understands how communication and branding contribute to the long-term positioning and visibility of BLASE.
- Strong organizational skills: capable of planning content and campaigns ahead while managing multiple deadlines.
- Eager to learn: curious about new marketing tools, trends, and techniques, and willing to continuously improve.
- Detail-oriented: ensures consistency in branding, messaging, and visual identity across all platforms.
- Collaborative team player: works closely with other departments to effectively communicate their initiatives.
Extra information
Preparation during the summer is helpful to define the marketing approach, create Canva templates, and plan the first communication for the academic year.
Basic familiarity with Canva is helpful for designing posts and promotional materials, but these skills can also easily be learned throughout the year.
The role involves close collaboration with all departments, as marketing supports the visibility and promotion of most BLASE initiatives.